A corporatelogo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. is the perceived physical manifestation of a brand. In general, this amounts to a
A successful market identity relies on being easily recognisable as part of a brand and market sector. This is achieved using . These govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts, paper and other such media. This maintains visual continuity and brand recognition across all physical manifestations of the brand.
TLM can create a new visual and market identity for you or we can adapt an existing visual identity to the Chinese market following your graphic charts.