A corporate identity
is the perceived physical manifestation of a brand. In
general, this amounts to a logo (logotype
and/or logogram) and supporting devices
commonly assembled within a set of guidelines.
A successful market identity relies on being easily recognisable
as part of a brand and market sector. This is achieved using
graphic
charts. These govern how the identity
is applied and confirm approved colour palettes, typefaces,
page layouts, paper and other such media.
This maintains visual continuity and
brand recognition across all physical
manifestations of the brand.
TLM can create a new visual
and market identity for you or we can adapt
an existing visual identity to the Chinese market following
your graphic
charts.
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