Trans Lucid Media, Chinese-oriented creative communication products and services.

Visual Identity

visual identity services

visual identity creation

visual identity adaptation


Chinese brand name creation

strategic advice


Visual Identity

A corporate identity is the perceived physical manifestation of a brand. In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines.

A successful market identity relies on being easily recognisable as part of a brand and market sector. This is achieved using graphic charts. These govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts, paper and other such media. This maintains visual continuity and brand recognition across all physical manifestations of the brand.

TLM can create a new visual and market identity for you or we can adapt an existing visual identity to the Chinese market following your graphic charts.