Trans Lucid Media, Chinese-oriented creative communication products and services.


logo services

new logo design

logo adaptation

logo translation

logo set development

redesign of existing logo

logo design advice


The word 'Logogram' was coined in 1820 and was derived from the Greek words 'logos' ('word') and 'gram' ('what is written'). Thus, logogram meant a 'sign or character representing a word'.

A logo is a visual device that graphically defines your identity, incorporating an emblem or symbol, name or acronym.

A logo is a unique symbol that’s reflects your company and product’s unique environments and identities. A successful, a well-known, reputable logo can often be enough to sell a product on its own.

A logo set is an investment for a lifetime. A set of logos is usually required because a logo must be able to be adapted in different settings. These adaptations may be based on background colour, size of logo, company department, language or environment.

We can create a new logo set for you or we can adapt an existing logo to the Chinese market.